Press release: Steel Media acquires

August 16, 2012

Slide To Play iPad-focused sister site to become part of the SM empire

PRESS RELEASE | For Immediate Release

Bath, UK – 16thAugust 2012 – Steel Media is happy to announce that it has acquired, further boosting the publisher’s already established presence within the portable apps/games consumer site sector.

Launched in 2010 by the founders of respected iOS site, Slide To Play, to accompany Apple’s then new tablet, Padvance’s mission has been to cover all facets of the iPad – from traditional app-related news, previews, reviews, and features, to accessories, videos, tips, tricks and how tos.

Steel Media aims to continue that good work, of course, while looking to bring in additional levels of coverage as the new editorial team settle into their new role.

“In April 2010, the launch of the iPad forced us to “think different” about how to cover the new tablet device and its many different uses. We started because we knew there would be games to cover, but also educational apps, cooking apps, medical apps, and a lot more we couldn’t even imagine at the time,” said Andrew Podolsky, Padvance’s Editor-in-chief since launch. “After more than two years of covering HD apps, we’re turning over the reins of to the talented team at Steel Media, publisher of Pocket Gamer.

Padvance will continue to keep you updated on the latest HD games, but it’ll also cover tech and industry news. You’ll see a lot of the same type of coverage you have before, but with a different editorial team working behind the scenes. With Padvance in safe hands, we can concentrate our efforts on bringing you top-quality gaming news on Slide To Play.”

“I’m delighted to be able to expand our portfolio and portable gaming expertise with this new acquisition,” said Chris James, Steel Media MD. “The tablet sector is a very exciting space right now in its own right and we hope to be able to demonstrate that as we build on the great work that the guys at Slide To Play have started.”



For more information please contact: Chris James: chris [at]




Notes to editors

About Steel Media

Steel Media is a leading mobile consumer technology publisher based in the UK. With a team boasting over 90 years of experience in consumer and contract publishing, the company currently publishes Europe’s biggest mobile and handheld gaming website, the leading mobile games industry portal, consumer friendly iOS digital magazine swipe, and respected iPhone gaming portal AppSpy.

Steel Media also runs the Quality Index and Free App Alliance, as well as the iPhone Alliance and Smartphone Alliance advertising networks, syndicates content to mobile operators and handset manufacturers, and provides a range of editorial, design and other contract publishing services to a number of leading blue chip brands.

For further information the Pocket Gamer network or Steel Media, contact Chris James: chris [at]


About Slide To Play

Founded in 2008 by veteran mobile games journalists in the San Francisco Bay Area, Slide To Play is a premiere web destination for iOS games coverage across Apple’s exciting new platforms. In addition to being one of the largest independent US sites of its kind, STP is known for its unique editorial viewpoint and scoring system, as well as its weekly podcast, STP TV video roundup, and GameFinder app. STP has also provided syndicated content for such well-known outlets as GameSpot and GameFly, and it is a proud charter member of the Organization for App Testing Standards, a voluntary consortium of sites dedicated to improving journalistic ethics in the app space.

For further information on Slide To Play, contact Steve Palley: steve [at]

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